Design services /
- ●MARKET INSIGHTS & FORESIGHTS
- ●POSITIONING & BRAND STRATEGY
- ●VISUAL & VERBAL IDENTITY
- ●BRAND CULTURE & EXPERIENCE
- ●MARKETING COLLATERAL
- ●HOTEL COLLATERAL
- ●DIGITAL DESIGN & DEVELOPMENT
- ●ENVIRONMENTAL DESIGN
- ●PHOTOGRAPHY, BRAND MOVIES & 3D
- ●INVESTOR PRESENTATIONS
DEVELOPMENT services /
- ●Land Acquisition & Development
- ●Technical Project Management
- ●Design Concept Development
Basak entered the world of brands at the age of twelve as an intern at Young & Rubicam. She is a devoted Brand Leader whose work encompasses positioning, strategy, creative direction, and engagement management. Basak works with leading luxury, lifestyle, hospitality and real estate companies worldwide to build resilient brands with high brand equity. She has led a diverse range of major projects for clients including Four Seasons, Ritz-Carlton, The Setai, W Hotels, Nakheel, American Express Publishing, Luxury Alliance and Leading Hotels of the World. Inspired by cultural design, architecture and social anthropology, Basak brings zeal, incessant curiosity and exhaustive energy to everything she does. She graduated from the USNH with a BA in Communications and Marketing, and studied MS of Interactive Marketing at New York University. She also completed the Digital Marketing and Hotel Asset Management programs at Cornell University and Real Estate Finance and Development program at MIT.
Hitomi Watanabe Deluca and Iku Oyamada lead our design services across the company as Creative Directors. They are responsible for branding and design across all media including print, digital, and film. Working towards a balance of modern/classic and masculine/feminine, they bring a design philosophy that helps solve problems sustainably, elegantly and without comprise. Their work aims to create the classic in design that will endure. Hitomi and Iku worked with The Coca-Cola Company, MTV, Sony, United Nations, Victoria’s Secret, and Isetan, among many other fashion and beauty brands. Both Iku and Hitomi graduated with a degree of Bachelor of Fine Arts in Graphic Design from School of Visual Arts.
Polen is responsible for running our Development Business, which includes land acquisitions, concept development to turn-key deliveries, architectural and engineering project management, and legal team coordinations. She advises on every aspect of business from new business development and planning and design for mixed-use and residential projects. Polen has led a diverse range of major projects for clients including Related, Wanda Hotels, Rotana , BMW, Hilton, Jaguar, G by YOO Philippe Starck, and held senior positions at M2E Consulting Engineers, Kosifler Group and Extensa Dynamic RE Group. Polen has a BA in Architecture from Eastern Mediterranean University in Cyprus and an MBA from Bond University in Australia. She also holds a post-grad degree in Management of Information Systems at C.Q.U. in Melbourne, Australia. Polen is most passionate about creating projects for future communities, quantum physics, and ageing population.