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Wearing Multiple Glasses

“Our perception of the world is almost always local” says Martin Lindstrom.

Communicating to an highly affluent and mobile audience, we defy this statement to create resilient brands.

One of the first questions developers ask is “Why KReMM?”  (What does KReMM mean is usually the one that follows…and we’ll get to that another day.) The answer is quite the opposite of thinking local. What makes us interesting is not that we have done projects around the whole world but the fact that the whole world is represented in our team.

The absence of a majority of nations and disciplines is the core of our creative formula. In essence, the absence of any culturally defined apriori in the face of given challenge is our driver to interrogate every idea to a point where only the most robust creative ideas survive.

By no means this global outlook and multi-disciplinary team make-up impedes us from identifying with local intricacies and flavors of a place. On the contrary, it amplifies our lens to see things deeper, clearer and submerge into the local culture.

After all we are in the business of creating “Quality of Place” and we take our task very seriously.